JEFFREY ELIAS TEETER

Love has no labels

Filming Director

Danielle Levitt

Director of Photography

Mike Berlucchi

Creative Directors

Yehuda Duenyas Michelle Stern

Project Manager

Jeremiah Thies

Video Director

Jeffrey Elias Teeter

DESCRIPTION

With 85 million views and counting, Love Has No Labels is a bonafide hit. While its message of unbiased love helped make this video go viral, the technical effects were just as potent. Pairing people with Xsens mocap sensors, experiential design firm Mindride was able to take their 3D skeletons out for a live event. No strings, no wires, no problem.

 

Love Has No Labels is a program created by The Ad Council to point out subconscious biases people have regarding race, age, gender, religion, sexuality, and disabilities. Filmed live on the street, the viral PSA depicts an LED screen where skeletons hug, kiss and dance before revealing themselves as people to the audience. Variations include same sex, elderly and interracial couples, provoking the audience to consider that maybe we are all the same underneath it all.